> 30% is always far less than the losses of a traditional website sales funnel, potentially by 2 orders of magnitude. The App Store simply sells more software.

> 30% is always far less than the losses of a traditional website sales funnel, potentially by 2 orders of magnitude. The App Store simply sells more software. I don't understand how your maths works. You are asserting that a traditional website sale costs 3000%, thus losing the seller 29 x the price of the item? Obviously I am misunderstanding you but I don't know how to make sense of what you are saying. I'm always curious about the people who say 30% is a good deal. I sell software directly over the web. PayPal charges me something like 0.50 + 2.5%. I do host my web site but I would have a web site anyway. Bandwidth associated with sales is negligible, support is a cost but again, Apple wouldn't do that for me. 30% is bigger than the cut I give to generic resellers who actually come to me to ask to list my software in their stores. I can see that Apple's store can increase volume (but then, we have nothing to compare it to - we will never know how well iOS software might have sold without the app store) - but I don't see how it's anything other than extremely expensive in terms of a way to sell software.