If there's no product, then are you really pivoting? To me, pivoting implies that you have a product and are moving away from it because it's not the best avenu

If there's no product, then are you really pivoting? To me, pivoting implies that you have a product and are moving away from it because it's not the best avenue of attack for the problem you're trying to solve. In other words, you've tried an approach (i.e. developed a product), it hasn't worked, and now you're trying something different.