Just wrote a wall of text about it in another comment, but I used to flip burgers at a place that offered both black-bean veggie burgers and Impossible burgers.

Just wrote a wall of text about it in another comment, but I used to flip burgers at a place that offered both black-bean veggie burgers and Impossible burgers. The veggie burgers sold better, by more than 2:1. I suspect it was because of the price, not the flavor.