Bad Science was published in 2008. Whatever strategy it advocated has clearly failed to gain traction, as the problem is even worse than when it was published.

Bad Science was published in 2008. Whatever strategy it advocated has clearly failed to gain traction, as the problem is even worse than when it was published. Might be time to be open to some other, more bombastic, strategies. You seem to be saying the ends did not justify the means in this case -- I'm not so sure of that. We're living in a world where some of the most educated people among us put signs in their front yard that say "in this house we believe... science is real". Yikes!