applies to everything in "news media" > The key is to exploit journalists’ incredible laziness. If you lay out the information just right, you can shape the st

applies to everything in "news media" > The key is to exploit journalists’ incredible laziness. If you lay out the information just right, you can shape the story that emerges in the media almost like you were writing those stories yourself. In fact, that’s literally what you’re doing, since many reporters just copied and pasted our text.