The source of this ridiculous $30->$5 number is linked from the article: https://scet.berkeley.edu/wp-content/uploads/CopyofFINALSavingThePlanetSustainableMeatA

The source of this ridiculous $30->$5 number is linked from the article: https://scet.berkeley.edu/wp-content/uploads/CopyofFINALSavingThePlanetSustainableMeatAlternatives.pdf https://scet.berkeley.edu/wp-content/uploads/CopyofFINALSavi... And it is given without a citation, and the document's authors are Directors/R&D/Tech Lead people at Samsung, VMWare, and Google. And: "This paper was created in an open classroom environment as part of a program within the Sutardja Center for Entrepreneurship & Technology" So it's just laundered fake research. The source of such a figure is surely going to be some reasoning like this, plus inflation, which cites the vast majority of "subsidy" being "healthcare costs": https://meatonomics.com/2013/08/15/each-time-mcdonalds-sells-a-big-mac-were-out-7/ https://meatonomics.com/2013/08/15/each-time-mcdonalds-sells... But without looking at the source, napkin math tells you at the very least the number is way out of whack, and at best it'd have been cherry-picked for the purpose of deception.