Would be interested if the article expanded further into the situation in other markets. Just before I left the UK there was a huge and exciting amount of devel

Would be interested if the article expanded further into the situation in other markets. Just before I left the UK there was a huge and exciting amount of development in the meat substitute market. Some great, some ok, some terrible. From my perspective while I agree there's a bunch of recipes that are purely vegetarian that might taste better and be healthier I also... don't care. I am a bad cook, I grew up eating meat and meat based dishes, I neither have the patience, skills or access to ingredients for cooking vegetarian dishes well. I don't really like vegetables, I'm an incredibly picky eater and you can take these meat substitutes from my cold dead hands. They're not going to revolutionise your life or be the best thing you've ever tasted but as a meat eater for 2 decades and vegetarian for around 1 neither were a lot of meat dishes. Stop mythologising the burger, or sausage. As for health concerns I think the only approach to dietary 'science' is to ignore anything it claims and just eat a good mix of various things until they manage to develop an evidence based approach of any reliability or predictive power. Food and politics are inextricably linked and I guess it makes sense that they're struggling in a market where 'soy boys' gained currency as a thing. People who bought into a study about red clover consumption in Australian sheep are probably not going to make rational decisions about food.