They have a niche product that requires a lot of up-front investment; getting it cheaper than mass produced beef is a pipe dream. They're out to make money fr

They have a niche product that requires a lot of up-front investment; getting it cheaper than mass produced beef is a pipe dream. They're out to make money from price-insensitive vegetarians, which means prices will stay high. The only way this will change is with some sort of government action to raise the price of beef for consumers, but that isn't going to happen because this is a democracy; beef is popular and veggie burgers are a niche product. Even vegetarian dictators don't expend their finite political capital on issues like this.