The company's goal is to make money, full stop. The way to make money, is to tell a story about reduced ecological impact, which is (like any marketing pitch) h

The company's goal is to make money, full stop. The way to make money, is to tell a story about reduced ecological impact, which is (like any marketing pitch) heavily biased and short on unintended consequences or contradictory facts. It's an effective marketing plan, because so many people seem to a) believe it without much checking and b) want to believe it, that is, have a healthy conscious by "doing their part" about the environment.