> Part of the problem is that deliberately positioning the fake meat products as, well, "fake meat" will forever create unreasonable expectations by way of comp

> Part of the problem is that deliberately positioning the fake meat products as, well, "fake meat" will forever create unreasonable expectations by way of comparisons. I've always thought that was strange. Naming products they consume after the very things a lot of vegans are against. Like if a meat eater made something that looked like lettuce out of meat and called it a salad.