Isn’t it their stated goal to “solve” the major “problem” of the environmental impact of meat production? In a way, it’s like the debunked story of the expensi

Isn’t it their stated goal to “solve” the major “problem” of the environmental impact of meat production? In a way, it’s like the debunked story of the expensive NASA space pen versus the cheap cosmonaut pencil. Of course, the facts of that story are that private investment, not government spending, came up with an advanced solution, and that pencils really were a potential problem in spacecraft due to fragmentation and flammability. In popular perception, though, the original false story remains very convincing. Not many of us are going to space regularly. Cheap pencils and pens own the market that matters. If a fake meat company wants to make a meaningful difference on the environment, they need to cut the cost sharply and make something that can take the mass market.