3 ms·

I'm not bullish on plant-based meat taking over the market from real meat; I don't think that's going to happen. But I can see plant-based meat substitutes tak

I'm not bullish on plant-based meat taking over the market from real meat; I don't think that's going to happen. But I can see plant-based meat substitutes taking a place as a now-and-then substitute. The Boca Burger is a good example, because it's not meat, it doesn't really pretend to be meat, but it's good food in its own right, and it can serve the same function as meat in a meal despite fooling absolutely nobody. I serve them to my kids and eat them myself when we're in the mood for something that fills the gap of meat but want a lower-calorie choice.

paulcole 4y ago
My hottest take has been that fast-food restaurants in the US will be 100% plant-based in my lifetime. Whether it’s economics, politics, ethics, or health that drives the decision, something is going to make it happen. My original belief was that one big prion disease outbreak in the US would be the tipping point, but post-COVID I don’t think that’ll do it. Now, I think it’s going to be climate change. I honestly don’t see how animal meat is sustainable for more than another generation or two.