Very short sighted to think it's about "your" individual power consumption. There are over a billion iPhones in use today. Assuming 10% of them get charged dur

Very short sighted to think it's about "your" individual power consumption. There are over a billion iPhones in use today. Assuming 10% of them get charged during peak times, each one shaving a watt off of its peak is 100000 kilowatts of load reduced from the energy grid. Considering the number is probably a lot higher, and the load reduction a lot greater, my estimate is probably pretty conservative. And then further consider that this is being rolled out to iPads, Macbooks, and Apple Watches as well. It starts to add up!