> We still can't buy items directly in-stream. The only reason this isn't a thing yet is because consumers don't ask for it and companies don't want heat for m

> We still can't buy items directly in-stream. The only reason this isn't a thing yet is because consumers don't ask for it and companies don't want heat for making their entertainment "all about the money". We will definitely see something like that soon, is my bet. Perhaps not "AI" which is able to inspect the scene from a video feed and recognise items for your convenient weekend shopping (say you wanted to purchase the vase used in movie X, or the drapes from tv-show Y). But we're not far off...