You're right, at least for me. Been waiting for a reason to switch, given that 4G decoding capability is available on my AM4 mobo that would give this a further

You're right, at least for me. Been waiting for a reason to switch, given that 4G decoding capability is available on my AM4 mobo that would give this a further performance boost and available VRAM. NVidia can suck it and go solely target cloud computing - they already dedicated a significant portion of the announcement to just that. Why didn't the fact A) this is extremely lucrative and B) they dominate there already reduce their price for regular consumers? Corporate greed. If I see NVidia cards start shipping in consoles, I'll know they decided to rip us off so they could get great deals for the same hardware to manufacturers. A total middle finger to us PC gamers. I'm getting an AMD vs Intel vibe like I did from years back. I switched then, I'll switch again. /rant