Related https://subpixel.space/entries/life-after-lifestyle/ https://subpixel.space/entries/life-after-lifestyle/ argues "selling out" and "authenticity" are de

Related https://subpixel.space/entries/life-after-lifestyle/ https://subpixel.space/entries/life-after-lifestyle/ argues "selling out" and "authenticity" are dead and that product and ideology are inextricably linked today. "selling out" -> ironically embracing brands -> unironically embracing brands And then, my view: I used to hold on to this idea of authenticity tightly. Everything I saw I was suspicious of. "Who is paying you to say that? Is this an endorsement? What ideology comes with this message? Who would benefit from me believing this?" But the volume of messages is too vast, and at some point I accept myself under someone's "illusion". Who cares? We (as a society) have moved past the question of commodity fetishism; complaining about it is no longer critique, it's just annoying. "--Yes. And?" We've been writing about the collapse of the "sacred" since at least the 80s.