> Note also that sellers could adulterate their product (no regulations, remember?) in any way they saw fit as long as it maximized their market efficiency (pro

> Note also that sellers could adulterate their product (no regulations, remember?) in any way they saw fit as long as it maximized their market efficiency (profit margins, basically), based on the belief that customers could shift to other producers if they didn't like the product. They could add addictive drugs [back] into 'normal' products without telling people, to get people hooked on their product, which would 'force' competing products to do the same or risk irrelevance. For instance, Coca Cola could quietly reintroduce the cocaine to their already poisonous concoction, making it even more addictive. Pepsi would be incentivized to follow suit.