3 ms·
The control is the topic you pick that you don’t discuss on WhatsApp or messenger. The idea is random differences between topics should average out over many tr
by dan-robertson 4y ago
The control is the topic you pick that you don’t discuss on WhatsApp or messenger. The idea is random differences between topics should average out over many trials.
- vineyardmike 4y agoI still think it’s important to consider the volume of topics that show up that aren’t being explicitly looked for. I’ve gotten Instagram ads for ketamine and I absolutely am not discussing or searching for it. I probably wouldn’t even notice a random topic if it’s not so absurd. I’m sure there’s tons of topics I don’t even realize I see.
- dan-robertson 4y agoThe reason for the control I suggested is to try to counteract the bias people have towards noticing things they recently thought about. I think the question of what adverts people are shown in general is interesting but quite separate.