This is exactly what it's about. Google has made a point of ensuring their employees think of themselves as the absolute best. They have nurtured an attitude

This is exactly what it's about. Google has made a point of ensuring their employees think of themselves as the absolute best. They have nurtured an attitude of arrogance, because it has benefited them greatly from a recruiting perspective and created a positive brand in our prestige-obsessed current market. Now that the ship is turning a bit, execs are wanting to redirect company resources back to themselves at the expense of employees, and they need the employees to know their place.