Oh I’m not saying they’re not trying. I’m more saying that they aren’t as good as it sometimes looks. Humans are very good at finding patterns in happy little

Oh I’m not saying they’re not trying. I’m more saying that they aren’t as good as it sometimes looks. Humans are very good at finding patterns in happy little accidents. Much better than the ad networks are in making those accidents happen. If the tech was as good as they say, we’d never ever see an ad that wasn’t a hyper relevant instant click. And it seems unlikely that Apple is selling my iMessage conversations to Facebook. The “we searched for it, created an explicit signal, and forgot because it’s such a habit” explanation seems more likely. Plus if a simpler method like “hey your location is at a restaurant on most Fridays, why don’t we start pushing restaurant ads on Wednesday” works well enough, why wouldn’t they use it?