Seeing Google SSO and not Microsoft SSO that comes with dirt cheap plans is so last year. :-) Now that Google Workspaces costs $12/month/user (for anything ov

Seeing Google SSO and not Microsoft SSO that comes with dirt cheap plans is so last year. :-) Now that Google Workspaces costs $12/month/user (for anything over 15GB storage) it makes more sense for most small businesses to jump on the O365 platform: https://www.microsoft.com/en-us/microsoft-365/business/compare-all-microsoft-365-business-products-g https://www.microsoft.com/en-us/microsoft-365/business/compa... Included with these dirt cheap plans, there's an Azure AD included that supports unlimited SSO to arbitrary third party apps. At the very least, have a "Sign in with" button that supports Microsoft Accounts including Work/School not just personal. Don't take on liability for user credentials and password management, there are plenty options to just accept a pre-auth'd identity: https://www.xsplit.com/user/auth https://www.xsplit.com/user/auth And any business doing it right wants one account to work across SaaS providers, even if the business is only 3 girls in a garage just starting out. Don't charge an SSO tax, it's good for you and your customers.