This is happening because you pitched to them x amount of time for x amount of money. Instead re-frame it as included in the price is: server maintenance, backu

This is happening because you pitched to them x amount of time for x amount of money. Instead re-frame it as included in the price is: server maintenance, backup scheduling, bug fixes and monitoring, minor tweaks etc. When you frame the monthly cost like this, the customer feels almost like it's an insurance policy rather than paying for your time they aren't using.