I think that’s very fair. Branded coffee shops strive for consistency in their offerings in order to produce revenue. Specialty coffee shops strive for a spec

I think that’s very fair. Branded coffee shops strive for consistency in their offerings in order to produce revenue. Specialty coffee shops strive for a specialized variety of offerings to drive revenue —although regrettably sometimes it’s packaged as exotic or unique and as a non sequitur that it’s therefore better and the consumer is superior to those not in the know.