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Well, my wife sent me a picture of my daughter working on a puzzle. Less than 24 hours later, her Instagram was showing ads for a store that was selling the sam

by rreyes1979 4y ago

Well, my wife sent me a picture of my daughter working on a puzzle. Less than 24 hours later, her Instagram was showing ads for a store that was selling the same type of puzzle as the one my daughter was playing with. So it's not just terms but images too.

bin_bash 4y ago
That doesn’t even make sense. Why go through the trouble of retargeting based on images? If you took a photo of something you likely already own it.
- g8oz 4y ago
  Mindlessly retargeting you based on things you own or have already bought is standard practice in the online ad industry.
- martin_a 4y ago
  > If you took a photo of something you likely already own it. Tell that to Amazon who never fail to recommend me things I just bought.
  - pc86 4y ago
    Hey if you really liked the vacuum cleaner you just bought, you definitely want to buy another one.
    - martin_a 4y ago
      Yes, for sure. Now I've got a different vacuum cleaner for every room. Never have I felt cleaner before.
      - bombcar 4y ago
        Wait until you find out about whole home vacuums! Then you can turn The Whole House into a vacuum!
    - quesera 4y ago
      You have to believe that Amazon's algorithm is working as intended though, right? The thesis is that recent vacuum cleaner purchasers are many times more likely (than the average person) to be looking to buy a vacuum cleaner. Apparently about 20% of Amazon purchases are returned. And most returners are looking for a replacement. Some of the replacement product research is done before the return decision is made, so you get ads even if you have not initiated a return. As much as Amazon doesn't want you to return your purchase, they really don't want you to buy the replacement somewhere else. It would be interesting to measure how the ad ratio changes over time. Particularly when you exit the return window, but of course Amazon will know the return-likelihood curve with much greater precision.
- viraptor 4y ago
  Looking through my photos, that's not the case. It's either things I don't own but like, places I enjoyed, or photos of things I want to buy / sent to my wife to buy. In my case, the photos would be a prefect targeting opportunity.
Maro 4y ago
Assuming Android: your pictures may be "parsed" by Google once they make it into Google Photos. Also, Meta may think that "parsing" the images in your local Whatsapp folder of Google Photos (or all of your local images) is fair game. Note that I have no clue if this happens, I'm speculating.
siilats 4y ago
Where did your daughter get the puzzle and when if she was just working on it :)

bin_bash 4y ago

That doesn’t even make sense. Why go through the trouble of retargeting based on images? If you took a photo of something you likely already own it.

g8oz 4y ago
Mindlessly retargeting you based on things you own or have already bought is standard practice in the online ad industry.
martin_a 4y ago
> If you took a photo of something you likely already own it. Tell that to Amazon who never fail to recommend me things I just bought.
- pc86 4y ago
  Hey if you really liked the vacuum cleaner you just bought, you definitely want to buy another one.
  - martin_a 4y ago
    Yes, for sure. Now I've got a different vacuum cleaner for every room. Never have I felt cleaner before.
    - bombcar 4y ago
      Wait until you find out about whole home vacuums! Then you can turn The Whole House into a vacuum!
  - quesera 4y ago
    You have to believe that Amazon's algorithm is working as intended though, right? The thesis is that recent vacuum cleaner purchasers are many times more likely (than the average person) to be looking to buy a vacuum cleaner. Apparently about 20% of Amazon purchases are returned. And most returners are looking for a replacement. Some of the replacement product research is done before the return decision is made, so you get ads even if you have not initiated a return. As much as Amazon doesn't want you to return your purchase, they really don't want you to buy the replacement somewhere else. It would be interesting to measure how the ad ratio changes over time. Particularly when you exit the return window, but of course Amazon will know the return-likelihood curve with much greater precision.
viraptor 4y ago
Looking through my photos, that's not the case. It's either things I don't own but like, places I enjoyed, or photos of things I want to buy / sent to my wife to buy. In my case, the photos would be a prefect targeting opportunity.

Maro 4y ago

Assuming Android: your pictures may be "parsed" by Google once they make it into Google Photos. Also, Meta may think that "parsing" the images in your local Whatsapp folder of Google Photos (or all of your local images) is fair game. Note that I have no clue if this happens, I'm speculating.

siilats 4y ago

Where did your daughter get the puzzle and when if she was just working on it :)