3 ms·
A really good discussion of this I heard recently (on a podcast) talked about how just like in the early days of YouTube people could tell there was potential t
by IgorPartola 4y ago
A really good discussion of this I heard recently (on a podcast) talked about how just like in the early days of YouTube people could tell there was potential there but nobody could quite tell how much effort it would take to make money off it and what kind of ROI there was. Then things like Serial (and specific YouTube properties they mentioned like Rocket Jump and VGHS) showed exactly what it took and what could be made from content specifically created for these platforms and now people have more of a blueprint.
For example (these are my thoughts now), you can’t release a $300m AAA blockbuster movie directly on YouTube because you will never make your money back. But you can make money off unboxing videos.