As far as I understood they're making quite good on their analytics software/services. I had a discussion on this with one of my friends who is more knowledgeab

As far as I understood they're making quite good on their analytics software/services. I had a discussion on this with one of my friends who is more knowledgeable on the issue about 2 years ago, and I can't remember the exact name of the service/product, but I got out of it that they're processing a huge amount of data as analytics for large companies (and their associated campaigns). I remember that I found it strange back at the time that almost no-one was mentioning this in the tech media, all eyes were focused on the analytics businesses related to Facebook and Google.