You also asked 'how they were "destroyed"' I refer you to some interesting discussion here: Google Search is Dying https://news.ycombinator.com/item?id=303477

You also asked 'how they were "destroyed"' I refer you to some interesting discussion here: Google Search is Dying https://news.ycombinator.com/item?id=30347719 https://news.ycombinator.com/item?id=30347719 1561 points Every Google result now looks like an ad https://news.ycombinator.com/item?id=22107823 https://news.ycombinator.com/item?id=22107823 972 commments Google no longer producing high quality search results in significant categories https://news.ycombinator.com/item?id=29772136 https://news.ycombinator.com/item?id=29772136 1275 comments