I’d like to think that “don’t be evil” applies here, but that might be wishful thinking. What are some of the risks of media formats being centralized by a meg

I’d like to think that “don’t be evil” applies here, but that might be wishful thinking. What are some of the risks of media formats being centralized by a mega corp like Google who works with nation states? Can we truly expect something free… or can we expect all of the content we create to be steganographically watermarked in surveillance states that appear to be fully cracking down on encryption?