Very likely it's not the professor hyping it, but the uni communications office. This reads like a typical uni press release. The scientists typically have litt

Very likely it's not the professor hyping it, but the uni communications office. This reads like a typical uni press release. The scientists typically have little influence on it, they typically read the text that there is no factual errors, but they also leave it to the subject experts (the journalists/communicators) to write the text.