Fortunately, MPEG got lobotomized by ISO a few years back[0]. So there's room for a new standards org (e.g. AOM) to overtake them. In fact, Apple joined AOM rec

Fortunately, MPEG got lobotomized by ISO a few years back[0]. So there's room for a new standards org (e.g. AOM) to overtake them. In fact, Apple joined AOM recently, so presumably they will be providing their own expertise to that organization too. [0] Specifically, Leonardo Chiariglione got fired and the MPEG working group cut up into a bunch of pieces.