Tim Ferriss was one of the first to avoid a traditional book tour when marketing his first book (4 hr work week). Instead, he reached out to bloggers, which wa

Tim Ferriss was one of the first to avoid a traditional book tour when marketing his first book (4 hr work week). Instead, he reached out to bloggers, which was a new strategy at the time. He's written that he would tailor each interaction for the culture of each blog. So he'd use a portion about fitness for a fitness blog, and a portion about finance for a finance blog, etc. At least that mixed it up a bit.