Month M + 0: Google to take on $INDUSTRY_STANDARD with $GOOGLE_THING standard Month M + 4: Google shows off $GOOGLE_THING and announces $PARTNER devices Month

Month M + 0: Google to take on $INDUSTRY_STANDARD with $GOOGLE_THING standard Month M + 4: Google shows off $GOOGLE_THING and announces $PARTNER devices Month M + 9: $PARTNER releases first devices with $GOOGLE_THING support (also supports $INDUSTRY_STANDARD, of course) Month M + 18: Google disappointed with lack of adoption of $GOOGLE_THING announces first-party products with $GOOGLE_THING support Month M + 24: Google's internal team working on first-party $GOOGLE_THING products dissolved Month M + 36: $PARTNER announces future products will no longer support $GOOGLE_THING due to lack of demand Month M + 48: Google removes all mentions of $GOOGLE_THING from their websites, docs, etc.