> qrcodes are superior for most printed usage. Agreed >It never occurred to me to type an url from a radio or TV message and I've never heard anyone spelling

> qrcodes are superior for most printed usage. Agreed >It never occurred to me to type an url from a radio or TV message and I've never heard anyone spelling an url from a url shortener. It happens. How do I know? Every time I've included a url (shortened or not) in a radio/tv ad, I've gotten verified traffic. > All TV/radio broadcasters will rather tell you check for more information in "name of the show" on "domain of the TV/radio channel" or their social media feed. This is a best practice for sure, but we all answer to someone, and that someone might not care.