The end result is that Google either explains to their shareholders where their dividend is going every quarter or they adjust to what amounts to a fairly consi

The end result is that Google either explains to their shareholders where their dividend is going every quarter or they adjust to what amounts to a fairly consistent signal out of the EU that people there are running out of patience with Google not complying with the rules there and that that has financial consequences. So, it's a game of ever escalating fines. At some point, they'll hit diesel gate levels, which caused a bit of an existential crisis for VW a few years ago. That signal actually mostly came from the US BTW. The EU is demonstrating that that kind of thin can work both ways and that they might go there squeeze some US companies when they misbehave. As for Google and Apple, Amazon, MS, Facebook, etc., they've been going through rounds of increasingly larger fines from different countries in the EU and them doing the absolute minimum to maybe toe the line but never entirely. It's not enough; they need to get more pro-active on this or they'll have to deal with bigger fines and lawyer fees. Very simple. Testing what is good enough in a court room like they have been doing is a costly strategy. Judges not amused/impressed so-far apparently.