This sounds like advertising 101 for just about anything with sizeable resources behind it - big movies, AAA game titles, gladiator matches [1], etc. [1] https

This sounds like advertising 101 for just about anything with sizeable resources behind it - big movies, AAA game titles, gladiator matches [1], etc. [1] https://pressbooks.bccampus.ca/spectaclesintheromanworldsourcebook/chapter/marketing-and-advertising/ https://pressbooks.bccampus.ca/spectaclesintheromanworldsour...