4 ms·
I think you underestimate how much separation there sometimes is on large teams with the people who run/build the website, vs the marketers who are moving fast.
by bluetidepro 4y ago
I think you underestimate how much separation there sometimes is on large teams with the people who run/build the website, vs the marketers who are moving fast. I've seen terrible devs who will claim it takes DAYS to add a simple redirect of dog.com/X to your long marketing url (cutting out services like this), but the marketing team can't wait that long so services like this are much more async in many contexts, too.
- solardev 4y ago100% this... I was our web dev working with marketing, and before I got there, short URLs/marketing links had to be manually created as new pages in Drupal sometimes, in a 301 redirect dashboard other times (what the hell), which meant submitting a ticket, waiting for it to get prioritized, etc., then making sure there were no conflicts anywhere. Switched it out with a cheap commercial short URL system with its own domain, and the marketers could login anytime and make their own URLs, see all the analytics, edit the destinations, etc. Everyone was much happier after that. It did indeed cut the wait from days to seconds, and plus they had real-time usage data after that.
- intelVISA 4y agoTerrible, perhaps, but very smart.