I wonder if part of the problem is the team's OKRs always need to include some new feature since the existence (or lack thereof) is very concrete and measurabl

I wonder if part of the problem is the team's OKRs always need to include some new feature since the existence (or lack thereof) is very concrete and measurable. Of course outside of Microsoft, no one notices these features and would rather have the software simply get faster and more reliable.