I'd rather buy the toothpaste that has the flip top level/flat cap even if it's upside down on the counter because it's easier to use than a twist cap. UX impro

I'd rather buy the toothpaste that has the flip top level/flat cap even if it's upside down on the counter because it's easier to use than a twist cap. UX improvement won on that one for me. Same with flossers - I like the little plastic picks with floss a lot better than getting the reel out and twisting it around my money maker fingers.