The thing Facebook is learning right now is that their cage isn't very good, and the chickens are leaving. Users may not be Facebook's customers, but they are

The thing Facebook is learning right now is that their cage isn't very good, and the chickens are leaving. Users may not be Facebook's customers, but they are the product. It's hard to attract customers when your product is shrinking, and declining in quality (i.e. skewing older and therefor less appealing to advertisers)