I think they do it on purpose to keep the average consumer from being able to understand the price/performance to expect between the SKUs in each generation. I

I think they do it on purpose to keep the average consumer from being able to understand the price/performance to expect between the SKUs in each generation. If they’re selling what should be a 4060Ti as a 4080 [1] they need to “reset” the naming scheme every once in a while when they run out of names at the top end. IMO it’s shrinkflation for GPUs and the naming confusion is used as an attempt to hide it. My prediction is they change the entire naming scheme for the next generation because the current scheme invites historical comparison and criticism like the Reddit post I linked. Watch them switch to pure, meaningless names. It wouldn’t surprise me. 1. https://old.reddit.com/r/pcmasterrace/comments/xk2nsf/the_4080_12gb_and_4080_16gb_have_vastly_different/ipbt3d3/ https://old.reddit.com/r/pcmasterrace/comments/xk2nsf/the_40...