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Google Analytics is outclassed by many other tools, but it has two features that make it essential (along with its brethren, Google Ads tracking) for most enter
by closewith 4y ago
Google Analytics is outclassed by many other tools, but it has two features that make it essential (along with its brethren, Google Ads tracking) for most enterprises.
One is the Search Console integration, which is the only way to see what Google search queries led people to your site.
The second is Google Ads conversion tracking and remarketing, which is de facto required to advertise with Google because it can easily 10x your Return On Advertising Spend, which is a key metric for digital marketing teams.
Without those two features, Google Analytics would be easy to drop. Many big companies already have other first- or third-party analytics tools they prefer.
- that_guy_iain 4y ago> One is the Search Console integration, which is the only way to see what Google search queries led people to your site. Don't most analytic tools have this? I know Plausible has Search Console Integration. The Google Ads conversion is the killer feature Google Analytics has in my opinion. But the reality is, most use it because it's defacto and free.
- erik_seaberg 4y agoDidn’t Google add a hop so the Referer header no longer provides the actual search URL?
- exikyut 4y agoOoooooh that's why search results redirect to /url?... I thought it was just for click tracking on my end. Ha!
- kurikuri 4y agoBreaking standards to protect a moat Ew
- that_guy_iain 4y agoYea but plausible integrates with the search console. Google probably has to provide some intergration ability which is why it’s possible.
- daniel-cussen 4y agoHow can that be if companies don't get a good ROI from online advertising? So that means you need to get Google Adwords in order not to waste practically all your ad spend?
- the_duke 4y agoMaybe I'm missing something, but you can use the search console just fine without Google Analytics?
- tannhaeuser 4y agoSearch Console is reporting how many Google searches have resulted in page impressions or clicks to your site, with what ranking on the respective search query (keywords/phrase) etc.; works without ga.
- openplatypus 4y agoWe are adding Google and Bing search console integration to https://wideangle.co https://wideangle.co, should arrive rather soon :) As other posters mentioned, there are numerous GA alternatives, with varying degree of compliance and features.
- bobwaycott 4y ago> One is the Search Console integration, which is the only way to see what Google search queries led people to your site. I can see this on sites without GA just fine. Are there some kind of advanced insights you’re referring to?
- edgyquant 4y agoYou can see the query in the http referrer can you not