> It's really not a far step from "search for existing images with these keywords" to "generate image from these keywords/prompt". There's also the option to st

> It's really not a far step from "search for existing images with these keywords" to "generate image from these keywords/prompt". There's also the option to start with stock images, pick the closest, and have AI refine it to better match the user's vision, so now instead of "good enough" you have "perfect." This is what I expect to see soon, from many competing providers. There are more than enough free images to train from such that Getty doesn't really have an advantage (imo). Unfortunately for them, I suspect they will follow the "big laggard corporation" playbook and use protectionist strategies instead of evolutionary. So they'll be late, and they'll lose significance.