Streaming services also resent "hashtag sponsored hashtag content" in general. They're advertising-supported platforms, so hosting sponsored content is adverti

Streaming services also resent "hashtag sponsored hashtag content" in general. They're advertising-supported platforms, so hosting sponsored content is advertising money that's going directly to the streamer rather than though their system where they get a cut. But they've accidentally ended up in a situation where their own ad rates are so bad that their creators couldn't survive without effectively promoting their own competitors, so there's no way for them to forbid it without destroying their own business model. Thus, they're likely to jump on any excuse to ban particular kinds of sponsored content whenever they arise.