5 ms·

Stop using GA in Europe. There’re lots of other analytics services, don’t gift European data to Google.

wombarly 4y ago
>There’re lots of other analytics services Not really. The only actual competitor to GA is Matomo Analytics, the rest are just copies of each other with the same very basic feature set.
- yakkomajuri 4y ago
  Actually there's a broad spectrum of alternatives out there covering different bits of functionality. GA4 particularly is a much broader product than the original Google Analytics. We keep a list here: https://isgoogleanalyticsillegal.com/alternatives https://isgoogleanalyticsillegal.com/alternatives
- that_guy_iain 4y ago
  Yea but most of us only need a very basic feature set. Therefore all these other competitors you say aren#t actual competitors are competing and taking users away from Google.
- drukenemo 4y ago
  Adobe Analytics is a fantastic web analytics platform. You seem to be misinformed.
  - Kye 4y ago
    I'm always wary of a price of "Get in touch." At least give me a range so I know if it's worth getting in touch. https://business.adobe.com/products/analytics/compare-adobe-analytics-packages.html https://business.adobe.com/products/analytics/compare-adobe-...
- cgraf 4y ago
  Here is also a good list of european alternatives that can be used instead of Google Analytics: https://european-alternatives.eu/alternative-to/google-analytics https://european-alternatives.eu/alternative-to/google-analy...
closewith 4y ago
Google Analytics is outclassed by many other tools, but it has two features that make it essential (along with its brethren, Google Ads tracking) for most enterprises. One is the Search Console integration, which is the only way to see what Google search queries led people to your site. The second is Google Ads conversion tracking and remarketing, which is de facto required to advertise with Google because it can easily 10x your Return On Advertising Spend, which is a key metric for digital marketing teams. Without those two features, Google Analytics would be easy to drop. Many big companies already have other first- or third-party analytics tools they prefer.
- that_guy_iain 4y ago
  > One is the Search Console integration, which is the only way to see what Google search queries led people to your site. Don't most analytic tools have this? I know Plausible has Search Console Integration. The Google Ads conversion is the killer feature Google Analytics has in my opinion. But the reality is, most use it because it's defacto and free.
  - erik_seaberg 4y ago
    Didn’t Google add a hop so the Referer header no longer provides the actual search URL?
    - exikyut 4y ago
      Ooooooh that's why search results redirect to /url?... I thought it was just for click tracking on my end. Ha!
    - kurikuri 4y ago
      Breaking standards to protect a moat Ew
    - that_guy_iain 4y ago
      Yea but plausible integrates with the search console. Google probably has to provide some intergration ability which is why it’s possible.
adrr 4y ago
Are they free?
- giuliomagnifico 4y ago
  Some yes, some not. Im using https://umami.is/ https://umami.is/ that is free (but I’m hosting it DigitalOcean VPS for few $/month). Better than pay a fine for using Google Analytics.
  - criddell 4y ago
    If there is some value in analytics, then paying for it shouldn’t be a problem. If the amount you are willing to pay is zero, then the value is so low that collecting the data probably doesn’t make any sense.
  - _a9 4y ago
    And for those that don't want to dive in to VPS/Dedis there are services like PikaPods[1] that spin up services for a good price. I've been running a Matomo instance for a couple months and didn't have to do any backend command line stuff On some apps they also give a percentage back to the developer so you'd be supporting them. [1] https://www.pikapods.com/apps#analytics https://www.pikapods.com/apps#analytics
- cgraf 4y ago
  Here is a good list of European alternatives to Google Analytics. The products with free plans are marked as such in case you are specifically looking for them: https://european-alternatives.eu/alternative-to/google-analytics https://european-alternatives.eu/alternative-to/google-analy... There are also some that are open source and can be self-hosted. Those are marked with an "open source" flag.

>There’re lots of other analytics services Not really. The only actual competitor to GA is Matomo Analytics, the rest are just copies of each other with the same very basic feature set.

yakkomajuri 4y ago
Actually there's a broad spectrum of alternatives out there covering different bits of functionality. GA4 particularly is a much broader product than the original Google Analytics. We keep a list here: https://isgoogleanalyticsillegal.com/alternatives https://isgoogleanalyticsillegal.com/alternatives
that_guy_iain 4y ago
Yea but most of us only need a very basic feature set. Therefore all these other competitors you say aren#t actual competitors are competing and taking users away from Google.
drukenemo 4y ago
Adobe Analytics is a fantastic web analytics platform. You seem to be misinformed.
- Kye 4y ago
  I'm always wary of a price of "Get in touch." At least give me a range so I know if it's worth getting in touch. https://business.adobe.com/products/analytics/compare-adobe-analytics-packages.html https://business.adobe.com/products/analytics/compare-adobe-...
cgraf 4y ago
Here is also a good list of european alternatives that can be used instead of Google Analytics: https://european-alternatives.eu/alternative-to/google-analytics https://european-alternatives.eu/alternative-to/google-analy...

closewith 4y ago

Google Analytics is outclassed by many other tools, but it has two features that make it essential (along with its brethren, Google Ads tracking) for most enterprises. One is the Search Console integration, which is the only way to see what Google search queries led people to your site. The second is Google Ads conversion tracking and remarketing, which is de facto required to advertise with Google because it can easily 10x your Return On Advertising Spend, which is a key metric for digital marketing teams. Without those two features, Google Analytics would be easy to drop. Many big companies already have other first- or third-party analytics tools they prefer.

that_guy_iain 4y ago
> One is the Search Console integration, which is the only way to see what Google search queries led people to your site. Don't most analytic tools have this? I know Plausible has Search Console Integration. The Google Ads conversion is the killer feature Google Analytics has in my opinion. But the reality is, most use it because it's defacto and free.
- erik_seaberg 4y ago
  Didn’t Google add a hop so the Referer header no longer provides the actual search URL?
  - exikyut 4y ago
    Ooooooh that's why search results redirect to /url?... I thought it was just for click tracking on my end. Ha!
  - kurikuri 4y ago
    Breaking standards to protect a moat Ew
  - that_guy_iain 4y ago
    Yea but plausible integrates with the search console. Google probably has to provide some intergration ability which is why it’s possible.

adrr 4y ago

Are they free?

giuliomagnifico 4y ago
Some yes, some not. Im using https://umami.is/ https://umami.is/ that is free (but I’m hosting it DigitalOcean VPS for few $/month). Better than pay a fine for using Google Analytics.
- criddell 4y ago
  If there is some value in analytics, then paying for it shouldn’t be a problem. If the amount you are willing to pay is zero, then the value is so low that collecting the data probably doesn’t make any sense.
- _a9 4y ago
  And for those that don't want to dive in to VPS/Dedis there are services like PikaPods[1] that spin up services for a good price. I've been running a Matomo instance for a couple months and didn't have to do any backend command line stuff On some apps they also give a percentage back to the developer so you'd be supporting them. [1] https://www.pikapods.com/apps#analytics https://www.pikapods.com/apps#analytics
cgraf 4y ago
Here is a good list of European alternatives to Google Analytics. The products with free plans are marked as such in case you are specifically looking for them: https://european-alternatives.eu/alternative-to/google-analytics https://european-alternatives.eu/alternative-to/google-analy... There are also some that are open source and can be self-hosted. Those are marked with an "open source" flag.