I would love to sympathize with the author, but this isn't a hill I would die on. The biggest complaint in the article is: > Fast forward to 2022, and I cannot

I would love to sympathize with the author, but this isn't a hill I would die on. The biggest complaint in the article is: > Fast forward to 2022, and I cannot open YouTube without having an annoying pop-up urging me to subscribe to Premium I mean, hitting skip on a popup is a very small price to pay for the content provided for free on YouTube. As opposed to cable, where not only did you pay for the service, you were still forced to watch 3 minutes of ads for every 6 minutes of content. And then the author goes on to complain that: > I’m sure I’m not the only one who noticed that YouTube has progressively shown more and more ads to free users This isn't controlled by YT. The people who make the videos decide how many ads, what timestamps to place them at, whether or not they are skippable, and whether or not there are ads at all. The YouTubers have full autonomy over this, and for the channels I watch that have chosen to not place ads on their videos (like NoClip), I have never seen YouTube place ads on those videos. So it seems like YT is respecting the channel owners decisions. So I really can't get behind this sentiment.