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Haha, Getty images should be planning a big pivot strategy, not worrying about AI content. I predict that within 5 years we will have this all refined to the p

by z9znz 4y ago

Haha, Getty images should be planning a big pivot strategy, not worrying about AI content. I predict that within 5 years we will have this all refined to the point where we can generate almost any image we want, to our liking. If you're shopping for a stock photo, you only have what's available. I've looked for things before, and sometimes you have lots of options which just aren't quite what you want. So you take "good enough". AI can already generate "good enough" with some prompt and parameter practice.

retzkek 4y ago
1. Train AI model using your massive library of stock images and offer image generation to your massive existing customer base. 2. Sue or C&D all other image generation services that can be shown to be using models trained in part with your images. 3. Profit! It's really not a far step from "search for existing images with these keywords" to "generate image from these keywords/prompt". There's also the option to start with stock images, pick the closest, and have AI refine it to better match the user's vision, so now instead of "good enough" you have "perfect."
- z9znz 4y ago
  > It's really not a far step from "search for existing images with these keywords" to "generate image from these keywords/prompt". There's also the option to start with stock images, pick the closest, and have AI refine it to better match the user's vision, so now instead of "good enough" you have "perfect." This is what I expect to see soon, from many competing providers. There are more than enough free images to train from such that Getty doesn't really have an advantage (imo). Unfortunately for them, I suspect they will follow the "big laggard corporation" playbook and use protectionist strategies instead of evolutionary. So they'll be late, and they'll lose significance.
rfrey 4y ago
> Getty images should be planning a big pivot strategy They very well might be, with step 1 of the plan being "delay".

by z9znz 4y ago

retzkek 4y ago

1. Train AI model using your massive library of stock images and offer image generation to your massive existing customer base. 2. Sue or C&D all other image generation services that can be shown to be using models trained in part with your images. 3. Profit! It's really not a far step from "search for existing images with these keywords" to "generate image from these keywords/prompt". There's also the option to start with stock images, pick the closest, and have AI refine it to better match the user's vision, so now instead of "good enough" you have "perfect."

z9znz 4y ago
> It's really not a far step from "search for existing images with these keywords" to "generate image from these keywords/prompt". There's also the option to start with stock images, pick the closest, and have AI refine it to better match the user's vision, so now instead of "good enough" you have "perfect." This is what I expect to see soon, from many competing providers. There are more than enough free images to train from such that Getty doesn't really have an advantage (imo). Unfortunately for them, I suspect they will follow the "big laggard corporation" playbook and use protectionist strategies instead of evolutionary. So they'll be late, and they'll lose significance.

rfrey 4y ago

> Getty images should be planning a big pivot strategy They very well might be, with step 1 of the plan being "delay".