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Disorientation marketing is a technique to prevent customers from developing their own mental model of how a product should be contextualised (better or worse t
by jl6 4y ago
Disorientation marketing is a technique to prevent customers from developing their own mental model of how a product should be contextualised (better or worse than competitor/predecessor?). In place of such a model, the vendor substitutes their own messaging.
- manimino 4y agoIt also makes comparisons to rival products (AMD in this case) more confusing.
- cptskippy 4y ago> Disorientation marketing Is that really a thing? That strikes me as the same level of shady practices as things like Planned Obsolescence.
- namlem 4y agoBased on the response of PC gamers on reddit to the 40 series cards, that's probably a good thing. People with 1440p@60Hz monitors complaining about cards meant to run 4k@144Hz being too expensive.