> the fact that they are in fact making their phones more repairable, which is beneficial to the environment and consumers in reality, and not just in appearanc

> the fact that they are in fact making their phones more repairable, which is beneficial to the environment and consumers in reality, and not just in appearance. The pure fact that they aren't advertising such obvious user-benefiting feature corroborates my hypothesis that they only virtue-signal what they find milkable. Fundamentally, they are making iPhones more repairable a result of the US and the EU being on their asses with various legislation; it's a mere compliance. Advertising it would likely affect their AppleCare+ revenue, which is why I presume they simply didn't. If they actually cared about being a better company for the sake of being a better company, they would absolutely point out that obvious benefit even at the risk of diminishing their future AppleCare+ revenue. So, in short, those repairability improvements are mostly to comply and save their own expenses when fixing AppleCare-insured phones. Which is what I meant by it being mostly for the looks. They just know how to play their cards well. > which is beneficial to the environment and consumers in reality, and not just in appearance. Nobody said it wasn't, that wasn't the point I was arguing.