Be known. As dependable, efficient, personable, results-oriented, …. Leave good, solid code behind. If you are a manager, mentor people, keep within your budg

Be known. As dependable, efficient, personable, results-oriented, …. Leave good, solid code behind. If you are a manager, mentor people, keep within your budget, keep your management informed (they hate surprises). As you wrote, you don’t think you can differentiate yourself on technical chops. Therefore do so on work chops - be the one they and others want when a job needs to be done.