Happy Flexport customer here. I'd say, yes, to a point. Maybe it depends on the definition of supply chain. Transportation is, in my opinion, a very small pa

Happy Flexport customer here. I'd say, yes, to a point. Maybe it depends on the definition of supply chain. Transportation is, in my opinion, a very small part of the chain. Moving atoms is very different from moving bits and bytes with software. For example, we buy custom aluminum extrusions and other custom-manufactured metal components. The design, validation, sourcing, manufacturing and inspection process is months long. Transportation is that little --important, of course-- sliver of time that happens at the very end of all of that. There's a lot more complexity in an end-to-end supply chain than most people realize. Even buying a screw isn't simple. Software can only touch some of these parts. I'd say very few of them, actually. A recent case. Custom aluminum extrusions. Flexport air-freighted the shipment for us because ocean freight would have taken a million years. The shipment was --we are told by those we contracted to do it-- inspected per our specifications. Well, the shipment was crap. We probably had to throw out half of it. It didn't matter how efficiently it got from point A to point B. The failure happened way before that. This is why very large companies have their employees on site to manage quality. If you don't operate at those scales you can be victimized in ways I cannot even begin to describe.